目錄
第一章 執行摘要_________________________________________________________________5
1.1 公(gōng)司基本信息______________________________________________________________________ 5
1.2 公(gōng)司文(wén)化__________________________________________________________________________ 5
1.3 項目介紹__________________________________________________________________________ 5
1.4 核心資源及優勢____________________________________________________________________ 6
1.4.1 以當地人為(wèi)核心的顧問服務(wù)_______________________________________________________________6
1.4.2 優秀的創始人___________________________________________________________________________7
1.4.3 成熟的運營團隊_________________________________________________________________________7
1.4.4 豐富的戰略合作(zuò)資源_____________________________________________________________________7
1.4.5 基礎銷售網絡搭建完畢___________________________________________________________________7
1.5 融資需求__________________________________________________________________________ 8
第二章 市場分(fēn)析_________________________________________________________________9
2.1 旅遊行業市場______________________________________________________________________ 9
2.1.1 中(zhōng)國(guó)在線(xiàn)旅遊市場交易規模穩定增長(cháng)_______________________________________________________9
2.1.2 定制遊市場未開發完全___________________________________________________________________9
2.1.3 全國(guó)出境旅遊人次不斷增長(cháng)______________________________________________________________10
2.1.4 2015 年赴新(xīn)加坡遊客達到 209 萬人______________________________________________________ 11
2.2 目标群體(tǐ)分(fēn)析_____________________________________________________________________ 11
2.2.1 40%用(yòng)戶計劃出境遊____________________________________________________________________12
2.2.2 新(xīn)加坡在出境遊用(yòng)戶滿意度排名(míng)第六_____________________________________________________ 12
2.2.3 在線(xiàn)旅遊産(chǎn)品已經被大部分(fēn)用(yòng)戶接受______________________________________________________13
2.2.4 用(yòng)戶更喜歡在線(xiàn)預訂酒店(diàn)機票、查攻略____________________________________________________13
2.2.5 更喜歡在線(xiàn)旅遊的便捷性________________________________________________________________14
2.3 市場定位分(fēn)析_____________________________________________________________________ 14
2.3.1 當地人概念自由行服務(wù)平台______________________________________________________________14
2.3.2 當地人一站式出境自由行品牌____________________________________________________________14
第三章 競争分(fēn)析________________________________________________________________15
3.1 直接競争對手分(fēn)析_________________________________________________________________ 15
3.2 潛在競争對手分(fēn)析_________________________________________________________________ 15
3.3 本項目比較優勢___________________________________________________________________ 15
第四章 商(shāng)業模式及戰略規劃______________________________________________________16
4.1 商(shāng)業模式_________________________________________________________________________ 16
4.1.1 商(shāng)業模式構建__________________________________________________________________________16
4.1.2 盈利模式______________________________________________________________________________16
4.2 SWOT 分(fēn)析________________________________________________________________________17
第 3頁(yè) 共 29 頁(yè)商(shāng)業機密
4.3 戰略規劃_________________________________________________________________________ 17
第五章 市場營銷________________________________________________________________19
5.1 總體(tǐ)市場策略_____________________________________________________________________ 19
5.2 IT 規劃與上線(xiàn)_____________________________________________________ 錯誤！未定義書簽。
第六章 管理(lǐ)團隊________________________________________________________________21
6.1 組織結構圖_______________________________________________________________________ 21
6.2 團隊建設_________________________________________________________________________ 22
第七章 融資及資金使用(yòng)計劃______________________________________________________23
7.1 融資計劃_________________________________________________________________________ 23
7.2 資金使用(yòng)計劃_____________________________________________________________________ 24
7.3 退出機制_________________________________________________________________________ 24
7.3.1 公(gōng)司回購(gòu)______________________________________________________________________________24
7.3.2 持續經營獲利__________________________________________________________________________24
7.3.3 股權轉讓______________________________________________________________________________24
7.3.4 公(gōng)開上市______________________________________________________________________________24
第八章 财務(wù)預測與分(fēn)析__________________________________________________________25
8.1 基本假設_________________________________________________________________________ 25
8.2 财務(wù)預測_________________________________________________________________________ 25
8.2.1 收入預測______________________________________________________________________________25
8.2.2 利潤預測______________________________________________________________________________26
第九章 風險及控制______________________________________________________________27
9.1 經營管理(lǐ)風險及控制_______________________________________________________________ 27
9.2 财務(wù)風險及控制___________________________________________________________________ 27
9.3 法律風險及控制___________________________________________________________________ 28
9.4 市場風險及控制___________________________________________________________________ 28
9.5 競争風險及控制___________________________________________________________________ 29
